Social Media

I helped the Dumke Center for Civic Engagement build its brand identity by creating consistently branded social media content for Instagram.

I designed all graphics using the organization’s brand colors and wrote captions and texts in a consistent tone. I ensured the graphics were fresh and exciting while maintaining branding. I also critically evaluated design choices and decided when it was appropriate to deviate from the color palette.

As a result, the number of accounts reached rose 46.7%, while engagement among followers rose 247% and 1,400% among non-followers.