News Release

SALT LAKE CITY, UTAH – December 12, 2023 – Armed with a sharp set of soft skills and a camera, Utah-based lifestyle photographer, Jessie Ridd, uses documentary-style photography to freeze families’ moments in time—giving them a gift they can pass on for generations.

Lifestyle photography is a genre of photography that aims to capture real-life moments and milestones as they happen. To capture these moments, Ridd utilizes documentary-style techniques to capture the emotions, personalities, and dynamics of each family on film. Ridd also offers at-home photography sessions, designed to capture her subjects in their most intimate setting.

“My clients get a moment in time frozen forever,” Ridd said. “Each phase of life goes so fast with children and being able to freeze some moments that they will always be able to look back at is so special.”

I used my writing skills to write a news release for my client.

I used persuasive writing to highlight the importance of my client’s services. I related the news release to the time of year and spun the information to make it newsworthy.

The result was a persuasive and relevant news release my client could use to gain earned media.